Whenever the big smartphone businesses make an innovative change to their products, the best smartphone accessories companies have to be on top of their game and respond quickly with cutting edge products that make using those new mobile devices more convenient and less likely to break.
It’s an industry that’s constantly evolving, and the companies that do it best, such as Gear Beast, whose ingenious line of universal products such as the smartphone lanyard, waterproof armband, and stick-on wallets keep up with the latest trends and deliver accessories that consumers trust time and again.
Of course, all that innovation starts with someone willing to solve a problem, and at Gear Beast, that’s Joon Park, the product designer who creates some of the best smartphone accessories on the market.
We caught up with Joon and asked a few questions in between his latest and greatest. Here’s what he had to say.
Hi Joon...tell us, how do you come up with a new product?
I get inspiration from everywhere. I see lots of people in everyday life having issues holding or using their devices, so I speak to them while waiting for coffee, am at events or anywhere I can.
Which products that you’ve designed are near and dear to you?
That would be our TopView Wallet Case because it solved a personal problem for me. I used to carry a softball-sized wallet that was starting to hurt my back from sitting on it. I realized at about the same time that I didn’t use most of the items in my wallet and that my phone was becoming more essential in my daily life. I wanted a solution that allowed me to carry the essentials from my wallet and also give me easy access to my phone. The TopView wallet has the perfect amount of pockets and doesn’t cover my screen, which I like.
How long does it take for a product to go from idea to delivery?
The process can be as short as a couple of months to over a year. There are a variety of factors that will affect the timeline -- design, engineering, production and many other operational things that always seem to come up.
Do you ever revisit a product you’ve already finished to make it even better?
Our goal is to always improve our products and provide the best experience. We love our customers because they provide us great feedback, mostly through product reviews, which we highly value. We try to apply as much of this insight to our products as possible.
How many iterations of each product are there before it’s perfected?
In most cases it takes several iterations to get it right, but I’m striving for the day I get it right the first time.
What new products that you’ve been working on are you most excited about?
I am very excited about the GripKick -- a smartphone grip with a kickstand -- that we just launched. It took us a while to get it right, but I think we came up with an amazing solution for everyone.
Can you talk a little about your background? How did you get into product design?
I’ve been in sales most of my career and even sold stuff as a kid. However, I’ve always been a gadget person -- always tinkering with latest technology and products I could get my hands on.
While at my last job, I was able to work closely with the product development team on a few projects that got my creativity flowing. This was the perfect transition to product development and design.
As a designer, what are some things you think about that the general consumer might not consider?
There are a lot considerations to make sure an accessory works properly with a phone. I need to ensure it does not block sensors, cameras, the screen or the ability to use buttons and other features.
Which Gear Beast products do you use?
I use the aforementioned TopView case with my iPhone daily. I also use a smartphone lanyard and a battery case with a GripKick when I am at sporting events, usually with my kids, so I can easily carry my phone and be ready to take photos and videos when the perfect moment arrives.
Thanks Joon...that was very insightful!
You’re welcome. Anytime!
To learn more and get the best deals on the latest and greatest in smartphone accessories, visit gearbeast.com